2024 was one of the best years in history when it comes to Indian advertising by brands, who used a mix of creativity and technology to reach their target audiences. These campaigns were memorable for their catchy humor, funny storytelling, and cynical approaches toward contemporary norms.
Here are 10 of the best marketing campaigns by Indian brands in 2024:
1. Unacademy: Teach Them Young
This campaign by Unacademy used a catchy jingle and visuals to encourage parents to educate their children. The campaign was a huge hit on social media, and it helped Unacademy to reach a wider audience
2. Paytm: The Divide
This campaign by Paytm used a social experiment to highlight the importance of financial inclusion. The campaign was well-received by viewers, and it helped to raise awareness of Paytm’s services.
3.Domino’s: 50% OFF PIZZA UK
This campaign by Domino’s was a simple but effective way to promote their pizza deals. The campaign used a vertical video format that was perfect for social media, and it quickly went viral
4. Swiggy Instamart: Arriving now: Chawla?!
This campaign by Swiggy Instamart used a humorous approach to promote their delivery service. The campaign featured a man named Chawla who is always on the go, and he is always able to get his food delivered by Swiggy Instamart
5. Nykaa: Midnight Phone Call
This campaign by Nykaa used a suspenseful and intriguing approach to promote their beauty products. The campaign featured a woman who receives a mysterious phone call in the middle of the night, and she is then shown using Nykaa products to get ready for a big event
6. HDFC Bank: Live Your Way with our Personal Loan | Fullfill every need big or small
This campaign by HDFC Bank used a catchy tune and visuals to promote their personal loan products. The campaign was successful in reaching a wide audience, and it helped to increase HDFC Bank’s loan portfolio
7. Airtel Business: Create and Schedule Campaign on Airtel IQ – Smart Communication Platform
This campaign by Airtel Business used a simple and informative approach to promote their cloud-based communication platform. The campaign was well-received by businesses, and it helped to increase Airtel Business’s customer base
8. Infosys: Infosys Pride campaign 2022
This campaign by Infosys celebrated the company’s LGBTQ+ employees. The campaign was well-received by employees and the public, and it helped to promote Infosys as a company that is committed to diversity and inclusion.
9. State Bank of India: Get the convenience of opening a Savings account from anywhere with Video KYC.
This campaign by State Bank of India used a simple and informative approach to promote their video KYC service. The campaign was well-received by customers, and it helped to increase the number of people who opened savings accounts with State Bank of India.
10. Cadbury Celebrations: #GoodLuckGirls
This campaign by Cadbury Celebrations focused on celebrating and empowering women during the cricket World Cup. It tied in the festive occasion with a message of good luck and support for the women’s cricket team.
These are just a few of the many great marketing campaigns that were launched by Indian brands in 2024. These campaigns were successful because they were creative, innovative, and relevant to their target audiences. From AI-powered personalization to socially impactful narratives, Indian brands have leveraged cutting-edge marketing strategies to dominate the digital space.
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