Author name: Diveeja

Campaigns That Crashed the Internet: Top 10 Marketing Wins by Indian Brands in 2024

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2024 was one of the best years in history when it comes to Indian advertising by brands, who used a mix of creativity and technology to reach their target audiences. These campaigns were memorable for their catchy humor, funny storytelling, and cynical approaches toward contemporary norms.  Here are 10 of the best marketing campaigns by …

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25 Game-Changing AI Tools Shaping India’s Business Landscape in 2025

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Artificial Intelligence (AI) is evolving at lightning speed, and India is emerging as a major player in this transformation. From streamlining business operations to revolutionizing customer engagement, AI tools are reshaping how companies function. Whether you’re a startup or an established enterprise, staying ahead of the AI curve can give you a massive competitive advantage. …

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2025 Digital Marketing Trends for FMCG & DTC: Winning Strategies for Growth

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Introduction The way FMCG and Direct-to-Consumer (DTC) brands connect with customers is evolving faster than ever. In 2025, digital marketing will be all about deeper personalization, AI-driven insights, and innovative commerce channels that reshape how brands engage their audiences. This guide explores the top trends shaping the future of digital marketing and provides practical strategies …

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