Author name: Diveeja

Campaigns

Campaigns That Crashed the Internet: Top 10 Marketing Wins by Indian Brands in 2024

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2024 was one of the best years in history when it comes to Indian advertising by brands, who used a mix of creativity and technology to reach their target audiences. These campaigns were memorable for their catchy humor, funny storytelling, and cynical approaches toward contemporary norms.  Here are 10 of the best marketing campaigns by …

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AI tools

25 Powerful AI Tools Shaping India’s Business Landscape in 2025

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Artificial Intelligence (AI) is evolving at lightning speed, and India is emerging as a major player in this transformation. From streamlining business operations to revolutionizing customer engagement, AI tools are reshaping how companies function. Whether you’re a startup or an established enterprise, staying ahead of the AI curve can give you a massive competitive advantage. …

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Marketing Trends

2025 Digital Marketing Trends for FMCG & DTC: Winning Strategies for Growth

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Introduction Digital Marketing Trends in 2025 are redefining how FMCG and Direct-to-Consumer (DTC) brands connect with their customers. With rapid advancements, the focus is shifting towards deeper personalization, AI-driven insights, and innovative commerce channels. This guide explores the top trends shaping the future of digital marketing and provides practical strategies to help businesses stay ahead …

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