Roadmap To
Digital Marketing: 100 hours of practical learning!
A Certification course for students, freelancers, and entrepreneurs in every field who want to leverage the digital space by exploring various aspects of digital marketing. A Roadmap mindfully curated to simplify concepts & accelerate your career.
Program Outline
In this session, you will learn: What is Marketing?
Types of Marketing, 4Ps of Marketing.
In this session, you will learn: What is a Brand? What is Branding? Significance of colors, fonts, and shapes in design. You will also be able to create your own brand identity along with a name, tagline, and logo.
In this session, you will learn the basics of various facets of Digital Marketing like: Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Influencer Marketing, Performance Marketing, Moment Marketing, Video Marketing, and much more.
In this session, you will learn: What is Video Marketing? Importance of Video Marketing. 4-step framework to do Video Marketing?
In this session, you will learn:
Who is an Influencer?
What is Influencer Marketing?
Types of Influencers. 5-Step Framework on How to Create an Influencer Marketing Plan?
In this session, you will learn: What is copywriting? Importance of copywriting? 4 steps to write the perfect copy. 4 steps to find the correct #Hashtag.
In this session, you will learn: What is Design? Fundamentals of Design in Digital Marketing.
In this session, you will learn: What is Moment Marketing? How to spot a Moment? What is content? What is content strategy? The proven model of creating content.
In this session, you will learn: What is Social Media? What is Social Media Marketing? 5 C’s of Social Media. What are the different platforms? Decoding Facebook as a platform: The facts, the algorithm, basics of Facebook page creation, and marketing on Facebook. Decoding Instagram as a platform: The facts, the algorithm, Creating an Instagram Business/Creator account, Content on Instagram – Stories, Posts, Reels, Lives, IGTV, Guides, and much more.
In this session, you will learn: Decoding Linkedin as a platform: The facts, Importance of LinkedIn, Creating a LinkedIn page, Personal profile on LinkedIn, and much more. Cross-Platform Comparison. Tools used for Social Media Marketing.
In this session, you will learn:
What is SEO?
How do Search Engines Work?
On-page SEO & Off-page SEO.
Content Strategy for a SEO optimized Website
We will cover Tools like: SEMRush, Ahrefs, Ubersuggest and more.
Basics of SEM.
Google ad campaign types.
How to create a Google ad campaign
In this session, you will learn: What is Paid & Performance Marketing? Understanding the demographics of the platforms. Understanding the Facebook Business Manager, How do ads on Instagram and Facebook work? A/B testing. Ad copies and Ad creatives.
1. What & Why
Understand the difference between social listening and monitoring, and why ORM is crucial for brands today.
2. Tools & Techniques
Explore top tools (like Brand24, Google Alerts, etc.) to track mentions, keywords, and brand sentiment.
3. Sentiment Analysis
Learn how to interpret online conversations and extract actionable insights from customer feedback.
4. Crisis & Reputation Handling
Get a practical framework to respond to negative reviews or viral backlash effectively and professionally.
5. Strategy & Integration
Discover how to build a proactive ORM strategy that aligns with marketing, customer service, and content.
1. Why Distribution > Just Creation
Understand the importance of distributing content strategically to maximize reach and ROI.
2. Identify Right Platforms
Learn how to pick the best platforms for your content type and target audience.
3. Content Repurposing
Master how to turn one piece of content into multiple formats across channels.
4. Organic vs Paid Channels
Explore the balance between SEO, email, social, and paid promotions.
5. Build a Distribution Funnel
Create a repeatable system for getting consistent visibility and engagement.
1. What is an AI-Led Strategy?
Explore how AI can drive smarter marketing decisions and automate key functions.
2. Tools That Power It
Get hands-on with tools like ChatGPT, Jasper, SurferSEO, and Notion AI.
3. Data-Driven Decisions
Learn to use AI for audience insights, trend spotting, and A/B testing.
4. Content + AI = Scale
See how to use AI to create, personalize, and optimize content at scale.
5. Build Your Own AI Workflow
Design your own plug-and-play AI marketing system.
1. Business Model 101
Understand the structure of a modern, lean, AI-powered agency.
2. Automate the Backend
Use AI to streamline proposals, reporting, content creation & research.
3. Service Stack to Offer
Identify profitable services you can offer using AI tools and systems.
4. Find Clients Faster
Use AI to write cold emails, proposals, LinkedIn pitches, and landing pages.
5. Scale Without a Large Team
Learn how to run an efficient agency with fewer people and smarter systems.
1. Why It Matters
Understand the value of your personal brand in today’s digital-first world.
2. Find Your Niche + Voice
Get clarity on what to talk about and how to stand out authentically.
3. Content Strategy for YOU
Learn how to post consistently without burnout or confusion.
4. Grow on LinkedIn + Instagram
Master platform-specific growth tactics for visibility and trust.
5. Convert Audience to Clients
Learn how to turn followers into leads, clients, and community.
1. Set Up Your System
Build a plug-and-play system to generate weeks of content in hours.
2. Content Calendar in Minutes
Use AI to plan and schedule content that aligns with your goals.
3. Prompt Mastery
Craft powerful prompts for ChatGPT to create high-quality posts, scripts, and ideas.
4. Templates That Work
Access ready-to-use frameworks for reels, carousels, blogs, and emails.
5. Stay Consistent, Effortlessly
Learn how to batch-create and publish content without daily stress.
More details after you sign up! Shhhhh!
Course Details & FAQs
5th July 2025; 11 am!
2-2.5 hours depending on the Q&A from the cohort.
70 hours of LIVE training + 30 hours of recorded content!
INR 97,000/- only.
- The course fees need to be paid 100% in advance.
- The client/student shall not be rewarded with the certificate if they fail to complete all the tasks.
The course is 100% refundable in case the student doesn’t receive value after the first session; from the second session onwards, no refund is applicable.
Cheers, see you in the course!
Yes, you can UPI the fees on 9770223646@idfcfirst
or scan the QR code below to pay!
After paying the course fees, please share a screenshot with us at teamtarunspeaks@gmail.com and on WhatsApp at +91 977-022-3646.
🚫 Refund Policy — Roadmap to Digital Marketing by Tarun Speaks / Tarun Makhija
Thank you for choosing the Roadmap to Digital Marketing program by Tarun Speaks / Tarun Makhija. We are committed to delivering high-impact learning experiences that empower you with real-world digital marketing skills.
As with any online educational offering, certain terms and conditions govern our Refund Policy. By enrolling in this program, you agree to the following:
🔒 Non-Refundable & Non-Transferable
All fees paid for the Roadmap to Digital Marketing program are non-refundable and non-transferable.
Once enrolled, you acknowledge that no refunds—full or partial—will be issued under any circumstances.
📅 No Refunds Under These Situations
We are not obligated to issue refunds for reasons including, but not limited to:
Modifications to the course duration, structure, or content
Change in commencement or live session dates
Your inability to attend, participate, or complete the program
Requests for extensions or postponements
💳 Discretionary Refunds (If Any)
In the rare case that a refund is issued, it will be solely at the discretion of Tarun Speaks / Tarun Makhija. Such refunds:
May be issued as cash or credit (redeemable against future services or courses of equivalent value)
Will be determined on a case-by-case basis, without setting a precedent for future refunds
📌 Final Note
Our goal is to provide exceptional value, support, and training. We encourage all prospective students to review the program curriculum, outcomes, and FAQs before enrollment to make an informed decision.
By proceeding with your purchase, you confirm that you have read, understood, and agreed to our Terms & Conditions and this Refund Policy.
In this session, you will learn: What is Social Media? What is Social Media Marketing? 5 C’s of Social Media. What are the different platforms? Decoding Facebook as a platform: The facts, the algorithm, basics of Facebook page creation, and marketing on Facebook. Decoding Instagram as a platform: The facts, the algorithm, Creating an Instagram Business/Creator account, Content on Instagram – Stories, Posts, Reels, Lives, IGTV, Guides, and much more.
🎯 Live Learning Commitment – No Session Recordings
At TarunSpeaks, our sessions are designed to be live, time-bound, and action-oriented—because real transformation happens when you show up fully.
To ensure you gain the maximum value from each session, recordings will not be provided. This structure is intentional and forms the core of the learning experience we deliver.
Our goal is to eliminate procrastination, encourage real-time participation, and help you take consistent action—so you don’t just consume content, but apply it with momentum.
While the Roadmap to Digital Marketing program is designed to equip you with practical, in-demand digital marketing skills, it does not guarantee any specific income, job, or client outcome.
This course is built to help you:
Streamline your digital marketing efforts
Build a strong personal brand
Generate leads using platforms like LinkedIn
And open doors to better job or freelance opportunities
However, your success will ultimately depend on your effort, consistency, and execution—not just the course content.
At TarunSpeaks, we provide the tools, knowledge, and mentorship. The rest is up to you.
Yes, 100% you will.
Please write to us at teamtarunspeaks@gmail.com, and our stunning support team will get back to you within 12 hours.
Please WhatsApp us all your queries at +91 977-022-3646 or email us at : teamtarunspeaks@gmail.com, and we shall respond to you within 24-48 hours or earlier!
