Roadmap To
Digital Marketing!
A Certification course that helps students in every field take advantage of the digital space by understanding various aspects of digital marketing. A Roadmap carefully curated to simplify concepts & accelerate their career.
Program Outline:
In this session, you will learn: What is Marketing?
Types of Marketing, 4Ps of Marketing.
In this session, you will learn: What is a Brand? What is Branding? Significance of colors, fonts, and shapes in design. You will also be able to create your own brand identity along with a name, tagline, and logo.
In this session, you will learn the basics of various facets of Digital Marketing like: Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Influencer Marketing, Performance Marketing, Moment Marketing, Video Marketing, and much more.
In this session, you will learn: What is Video Marketing? Importance of Video Marketing. 4-step framework to do Video Marketing?
In this session, you will learn: Who is an Influencer? What is Influencer Marketing? Types of Influencers. 5-Step Framework on How to create an Influencer Marketing Plan?
In this session, you will learn: What is copywriting? Importance of copywriting? 4 steps to write the perfect copy. 4 steps to find the correct #Hashtag.
In this session, you will learn: What is Design? Fundamentals of Design in Digital Marketing.
In this session, you will learn: What is Moment Marketing? How to spot a Moment? What is content? What is content strategy? The proven model of creating content.
In this session, you will learn: What is Social Media? What is Social Media Marketing? 5 C’s of Social Media. What are the different platforms? Decoding Facebook as a platform: The facts, the algorithm, basics of Facebook page creation, and marketing on Facebook. Decoding Instagram as a platform: The facts, the algorithm, Creating an Instagram Business/Creator account, Content on Instagram – Stories, Posts, Reels, Lives, IGTV, Guides, and much more.
In this session, you will learn: Decoding Linkedin as a platform: The facts, Importance of LinkedIn, Creating a LinkedIn page, Personal profile on LinkedIn, and much more. Cross-Platform Comparison. Tools used for Social Media Marketing.
In this session, you will learn:
What is SEO?
How do Search Engines Work?
On-page SEO & Off-page SEO.
Content Strategy for a SEO optimized Website
We will cover Tools like: SEMRush, Ahrefs, Ubersuggest and more.
Basics of SEM.
Google ad campaign types.
How to create a Google ad campaign
In this session, you will learn: What is Paid & Performance Marketing? Understanding the demographics of the platforms. Understanding the Facebook Business Manager, How do ads on Instagram and Facebook work? A/B testing. Ad copies and Ad creatives.
Batch start date:
Batch start date: 1st week of February 2025 (Saturday, 11 am)
Average Session Duration: 90 mins (Theory) + 30 mins (Practical)
Total Duration: 36-40 hours
Fees: Rs. 75,000/-
Terms & Conditions:
- All inputs, ideas, artwork, concepts, designs, presentations, scripts, marketing strategies, etc. shared by TarunSpeaks with the Client pursuant to this Agreement are condential and shall be used for the Client only and not disclosed to any third party without prior written approval.
- The training material is owned by TarunSpeaks and the client does not have
any ownership rights and therefore cannot re-use it. - The course fees need to be paid 100% in advance.
- The client/student shall not be rewarded with the certicate if they fail to
complete all the asks.
The course is 100% refundable in case the student doesn’t get value after the first session only, from the second session onwards there is no refund
applicable.Cheers, see you in the course!
BANK DETAILS to pay the fees:
Name: Mr. Tarun Makhija
Account number: 10074302207
IFSC: IDFB0040113
SWIFT code: IDFBINBBMUM
Bank name: IDFC FIRST
Branch: Bandra West Branch
After you have paid the fees, please share a screenshot on teamtarunspeaks@gmail.com and WhatsApp on +91 977-022-3646.